0: Time doesn't discriminate.

2: The CEO of a Fortune 500 company with an overloaded schedule and a college graduate procrastinating

8: about starting a business each get 168 hours per week to spend as they see fit.

16: Some people are able to accomplish a lot from Monday to Friday (or to Sunday if you count

21: weekends) while others struggle to get much done at all.

24: So what's the best way to spend your time wisely and divide the working day so you can

29: achieve what you want?

30: And how do other successful people spend their 168 hours every week?

38: Author, former Navy seal and podcaster Jocko Willink gets up every morning about

270: a.m.

47: to exercise intensely before working on his business or the most important task for the

52: day.

53: On Instagram, he posts black-and-white photographs of his wristwatch displaying his rising time.

59: Willink also posts black-and-white photographs of “the aftermath” of his workout, for

64: example a sweat-drenched towel or a barbell.

68: Typically, the photo captions tell his many thousands of followers to “Get after it.”

73: Willink has cultivated a habit of rising early.

76: Although getting up at

270: is an extreme rising time, you can still cultivate a habit

81: of getting up early and working on your most important task for the day each day.

86: Then, like pennies filling a jar, these early mornings will accumulate over time!

96: American founding father, inventor and writer Benjamin Franklin wrote about personal development

102: long before Tony Robbins or Jim Rohn.

105: In his autobiography, Franklin described how he got maximum value from a regular working

110: day.

111: Like our favorite Navy seal, Franklin rose about

300: a.m. and worked on what he valued

116: most first thing.

118: Typically he started each day by asking himself, “What good shall I do this day?”

124: Then Franklin attended to his business before starting work.

128: He spent his afternoons reading, looking over his accounts and dining.

132: In the late evening, Franklin put things back where they belonged and reviewed how his day

136: went.

137: He also reflected on his accomplishments or failures.

140: In other words, Franklin understood when he had the energy for attending difficult tasks

145: (morning), when he was best suited to administrative tasks (afternoon) and when his mind was geared

151: toward reflection (before and after sleeping).

159: A master of productivity, Tim Ferriss is a believer in the power of deep work.

165: When in the midst of a project, such as writing a book, he sets rules for himself, whereby

170: he goes on “no meeting diets,” or “no conference call diets” and so on and works

176: instead on that one thing.

178: During a podcast episode, Ferriss explains he avoids activities unrelated to his book

182: project while focused on that project.

185: Although you might not be writing a book, you could still dedicate a single day or even

190: an entire week to an important project or theme and say no to everything else, like

195: Ferriss.

196: For example, you could spend Mondays on business planning, Tuesdays on customer research, Wednesdays

202: on marketing and so on.

204: The trick to effective time management is deciding how and when you're going to spend

208: your time rather than letting other people decide for you.

213: You could create a habit you stick to each day, use self-knowledge to decide when to

218: work on what or plan your days and weeks by project.

222: After all, depending on your approach, 168 hours is more and less than you possibly need.