What inspired Tim Cook?

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English Subtitles

16: - You know I was born and raised in the south,

20: and I saw, over the course of growing up,

29: some of the worst behavior in terms of discrimination

37: that literally would make me sick.

41: And I always felt that Kennedy,

48: that Bobby Kennedy and Martin Luther King,

51: did an incredible amount for the whole world.

56: And they didn't solve it, because it's not solved today,

62: but they moved, they moved things forward in a major way.

67: And not just for people in the United States

70: but for people, I think, all over the world.

74: And they knowingly risked their lives for it,

78: that it meant that much to them.

82: And, both of them, I think, if we were to have had

84: the privilege of talking to them the day before they died,

88: they knew they were doing it.

90: It's not that it snuck up on them

93: and they weren't aware that there were nuts out there

96: that wanted to take them out.

100: And they kept on anyway, and I think

107: that is just so incredibly impressive to me

111: that someone would care that much to do it.

116: And so, that's why.

118: I have three photos in my office.

122: Two are of Kennedy and one is King,

126: that's the only photos I have in my office.

128: I look at them every day.

131: And I think they're incredible role models for all of us,

138: incredible role models,

139: and that's not a political statement,

140: that's just a statement about treating people fairly

145: and so forth.

Introduction

Tim Cook, the CEO of Apple, talks about the people who have inspired him. Tim doesn't speak particularly clearly and frequently interrupts himself, so you'll need to pay attention!

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The full text

16: - You know I was born and raised in the south,
20: and I saw, over the course of growing up,
29: some of the worst behavior in terms of discrimination
37: that literally would make me sick.
41: And I always felt that Kennedy,
48: that Bobby Kennedy and Martin Luther King,
51: did an incredible amount for the whole world.
56: And they didn't solve it, because it's not solved today,
62: but they moved, they moved things forward in a major way.
67: And not just for people in the United States
70: but for people, I think, all over the world.
74: And they knowingly risked their lives for it,
78: that it meant that much to them.
82: And, both of them, I think, if we were to have had
84: the privilege of talking to them the day before they died,
88: they knew they were doing it.
90: It's not that it snuck up on them
93: and they weren't aware that there were nuts out there
96: that wanted to take them out.
100: And they kept on anyway, and I think
107: that is just so incredibly impressive to me
111: that someone would care that much to do it.
116: And so, that's why.
118: I have three photos in my office.
122: Two are of Kennedy and one is King,
126: that's the only photos I have in my office.
128: I look at them every day.
131: And I think they're incredible role models for all of us,
138: incredible role models,
139: and that's not a political statement,
140: that's just a statement about treating people fairly
145: and so forth.

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Duke University - The Fuqua School of Business

Duke University’s Fuqua School of Business attracts and nurtures a new kind of leader who has the power to bring out the strength in others and move teams forward toward a common purpose. Our community is made up of students and faculty from around the world who thrive in an environment with differing viewpoints. We bring them together to inform a leadership style that inspires entire organizations to do better while doing what’s best. Learn more at http://www.fuqua.duke.edu

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