1: ANDREW WINSTON: So there's always
3: this assumption in sustainability and climate
5: action that it will be more expensive.
7: And I think it's an overly simplified question.
12: Some things you do to reduce emissions save money
14: very quickly:
15: a lighting retrofit in a building, in cities.
18: That's happening all over the place now.
19: It pays back very, very fast.
21: Going to renewable energy now is actually cheaper.
23: It didn't used to be.
25: So people ask, well, how can we go green?
27: Or how can we cut emissions? because it will cost more.
30: It doesn't, first of all.
31: I mean, a lot of the pathways don't.
34: There might be choices we make for long term investment
36: to change the way our supply chain works, the way we make
39: something in a fundamental way, or how
42: it works for consumers and customers
44: to reduce their footprint.
45: That might take R&D. That might take innovation,
47: but that's investment, not cost.
49: We always get caught in these strange semantics
53: about if it's for sustainability, it's a cost.
55: But everything in business is a cost.
58: It's an investment.
58: You invest in marketing, R&D, people.
61: This is an investment, and it's a smart one now,
64: to build a thriving society that's low carbon.
Myths about green businesses. A short series from the Harvard Business Review on the ecological challenges facing businesses today.
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The Harvard Business Review is a publication which looks at all issues related to good, effective management. The HBR is based at Harvard University, one of the most prestigious universities in the world. The videos tend to use very high level English. If you are studying for an economics degree or if you are studying an MBA these videos will be very useful for you.