1: MBA the future of advertising today the
6: average city dweller sees 5000
8: advertisements per day the global
10: marketing industry is worth a whopping
12: four hundred and seventy five billion
14: dollars and many experts agree the
16: Golden Age of advertising is far from
18: over in fact it's just getting started
21: at this point everything from grocery
23: carts to highways and the Internet are
25: already plastered in ads so where else
27: can marketers go product placement
29: everyone has a price even James Bond in
33: 2011 the latest James Bond film Skyfall
36: featured the hero drinking heineken and
38: it only cost the beer company 45 million
40: dollars to get bond to turn down his
42: usual martini for their beverage product
45: placement is everywhere and the winners
47: are reaping the rewards
48: take for example Apple whose products
50: appeared in 891 television shows and the
53: only thing they did was send out free
55: products to the right places tapping
57: into new senses its controversial but
60: it's happening and it's right in your
61: face
62: scent dispensers are popping up at train
64: stations on buses and more dispelling
66: scents along with advertisements Dunkin
69: Donuts reported a 29 percent sales
71: increase at locations situated near the
73: scent marketing dispensers entertaining
76: where no one has entertained before
78: captive media isn't about to let men
80: using the restroom at a club just stand
82: there they've developed urine controlled
84: hands-free pee stream operated video
87: games which are installed in bathrooms
89: to entertain and then advertise to men
91: who answer nature's call to watch more
95: videos from the minute MBA series check
98: out online MBA com
The future of advertising in one minute. A good introduction to essential vocabulary related to marketing and advertising.
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