0: and now the history of advertising in 60 seconds.

4: advertising is as old as the human

5: condition but branded product-based ads

7: didn't show up until the 18th century

9: when print advertising became the norm.

11: in the 1800s we got the first billboards

13: and ad agencies began to set up shop.

15: In 1891 companies like Kodak began selling

17: their brand not just the product, then in

19: 1908 new companies like Ford staged

21: flashy publicity events and pioneered

23: the art of looking cool.

25: the soap opera was born when soap companies discovered

27: the popularity of radio dramas among

28: women when they did their house work.

31: Bulova watches made the first television

33: commercial. it cost 9 bucks and when

35: psychologists got involved in the 1960s

37: focus groups transformed the industry

38: into a calculated science. the tactics

40: got a lot less predictable and the

42: budgets got a lot bigger.

43: enter the Internet. even though it looked

45: like this and sounded like. advertisers

47: were eager to engage the growing network

49: of more than 5 million users. by the year

51: 2000 ads were appearing alongside search

53: results driven by consumer interests now

56: advertising is just part of the

57: conversation for the first time in

59: history consumers are able to choose the

60: ads they see based on their own tastes

62: and brands are working with publishers

64: to create content. it's a whole new world.

66: welcome to modern advertising