Introducing the subject

The first line in an email is vital! We'll show you how to introduce the subject and say why we are writing the email. First impressions are important, so we need to have an effective first line to ensure the recipient is paying attention!

Welcome (back) to this course on writing professional emails in English. In this class we look at how to start an email.

1. How to introduce the subject of your email

It's often a good idea to use the first line in your email to introduce the subject, to say WHY we are writing.  

Here are two simple ways to start the first line:

  • I'm writing regarding + NOUN
  • I'm writing (to you) in order to + VERB
  • I'm writing in reference to + NOUN 

For example:

  • I'm writing regarding your current advertising campaign.
  • I'm writing regarding your proposal.
  • I'm writing regarding your new jewellery collection.

With verbs we use the second form:

  • I'm writing to you in order to complain about the service which I received in your hotel. 
  • I'm writing in order to invite you to the opening of our new factory in South Wales.

When we refer to a previous email, we use "I'm writing in reference to...". For example:

  • I'm writing in reference to an email which you sent to our customer service department last week.

In general this form is considered formal.  

A shorter alternative

We can use a shorter form of the previous example without changing the meaning:

  • I'm writing to...

So, for example:

  • I'm writing to invite you to the presentation of our new X456 model.

In BE23 we always recommend that you use shorter, simpler sentences wherever possible!

Informal alternatives

In a less formal email we can start with 'regarding':

  • Regarding your current advertising campaign...
  • Regarding your meeting with Sarah last week...

This form is short but effective.

  • Regarding your meeting with Sarah last week, I'm very disappointed to hear that you have raised your prices again this year. 
  • Regarding the next sales conference, we would be very happy to host the event here in Madrid.

Notice how the sentence is divided into two clauses by the comma. We do not start a separate sentence.

Let's take a look at a model email which uses this opening line:

Hello Jane

Regarding your meeting with Sarah last week, I'm very disappointed to hear that you have raised your prices again this year. Unfortunately, we just can not accept these continual price increases.  Could you please call me urgently to discuss the matter?

Best regards,

Stan Gibbs

 

In general we start emails with 'Regarding...' when we want to get to the point quickly. 

2. Referring to a previous email

This is something which we will do very often. We've already seen an example:

  • I'm writing in reference to an email which you sent to our customer service department last week.
  • I'm writing regarding your last email to Sarah Smith.

We can also shorten these forms with

  • Regarding + EMAIL/MEETING/CALL + PHRASE

For example:

  • Regarding your previous email, unfortunately we can not agree to your delivery terms. 

This short form has an abbreviation which you will probably have seen before:

  • Re: 

It's often used in the title line of an email, but it can be used as the first line in the body of the email as well. 

  • Re: your previous email
  • Re: our last phone call

In fact, this abbreviated form can be used with almost any noun:

  • Re: our order #456783
  • Re: The Marketing Conference

3. Introducing yourself

Alternatively, you may want to start the email by introducing yourself:

  • My name is John Gibbs

We usually add information about our position and/or company:

  • My name is John Gibbs and I'm a doctor at London City Hospital.
  • My name is Sarah Parker and I'm the sales director at Morgan Smith PLC.
  • My name is Patrick Smith and I'm a final year student at Durham University.

This is a great way to start an email if we don't know the recipient, and particularly, if the recipient doesn't know who we are. These first lines are great for both formal and informal emails. 

Don't use "I am + NAME"

When we introduce ourselves in an email we don't use "I am + NAME" or "I'm + NAME". Instead we use  "My name is + NAME"  or  "My name's + NAME":

Incorrect: I'm John Gibbs and I'm a doctor...
Correct: My name is John Gibbs and I'm a doctor...

More phrases

If you are an architect you might present yourself like this:

  • My name is James Smith and I'm an architect specialising in energy-efficient houses.

Notice how we use the ING form?

  • My name is Sarah Smith and I'm a PR* director working in the non-profit sector.

*PR = Public Relations

Examples from other sectors:

  • My name is Jan Summers and I'm (the)* Design Director at AD Studio, one of the biggest Direct Marketing agencies in Spain. 
  • My name is Chris Bartlett and I'm an estate agent at Engel & Voelkers in Barcelona. 

*We use 'the' if our position is unique, if we are the only one in our company. Otherwise, we use the indefinite article 'a':

  • My name is Sarah Smith, and I'm a product designer at Imagination & Sons.  

If we are a student applying for an internship or for our first job we might start the email like this:

Example emails

Let's take a look at emails which use the phrases that we have learnt in this class:

Dear Arthur,

My name is John Gibbs and I'm a doctor at London City Hospital. I'm writing regarding your current advertising campaign.

...

Best regards,

Dr. John Gibbs

 

Emails to introduce ourselves

Introducing ourselves by email is a huge area, so we have written a special class on the subject, here.  As always, the class has lots of example emails which you are welcome to copy and use.